IWSG - Marketing FAIL

Hey, gang! My Insecure Writer's Support Group (IWSG) is once again off the mark of the posting day due to to Rachel's interview on Wednesday. But Rachel rocks, so we're just going to roll with it. :)

Not familiar with the IWSG? It's basically a gaggle of writer types who blog once a month about the less-than-awesome aspects of what we do. Sometimes it's encouragement we offer each other, and other times (like in my case today), we just lament the things we suck at.

IWSG is open to all, and it's a fabulous way to connect with some kindred spirits. Click the button below for more info:



Marketing FAIL



Okay, in this day and age of Internet buzz and general overstimulation of the masses, there's not much more useful of a tool for an author to have than good marketing skills. It seems like you're only as relevant as your last tweet, and more known for your Pinterest board shenanigans than your writing. 

Consequently, you need to be able to network. You need to let people know you exist, and more importantly, that your books exist. Standing out in the crowd isn't necessarily a good thing, it's a must thing. 

Problem: What do you do when you really just aren't that good at, or enthused about, celebrating ME?

Don't get me wrong, I fully understand the premise of marketing. I TOTALLY get why it's a good thing. But 99% of the time I live in this fairytale land where readers find you because other readers like you, and unicorns dance with dragons below a crimson harvest moon.

Maybe it's just my farming roots showing, but I kind of just want to plant a seed, make sure it gets plenty of sunlight and the water nature gives it, and then watch it grow into a big ol' fruit tree. Then, in a few years, I'll stretch out on the porch, eat those damned fine peaches, and say, "I remember when I planted that seed!"

I told you it was a fairytale land... it's like one of those Werther's Originals commercials. Except I'd probably have an adult drink in my hand and be laughing maniacally as my Amazon rank skyrocketed. :) 

Anyway, today I felt like giving an ode to those of us who market to the best of our abilities--and still hate and suck at it. Below, you'll find some buttons I've made for the marketing failures--like moi--out there to wear like the champions of ineptitude we are. Share them and rejoice!

More importantly, have a fantastic weekend. :)

~EJW~










29 comments:

  1. Hey, I can identify with the Goodreads thing!
    I only know one secret to marketing, EJ. Consistency. That's the only thing that has saved me. yes, I have a publisher behind me, but I have to pull my own weight.

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  2. Great post. I love your buttons! (Maybe you need to market THOSE. LOL) :P

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  3. I live in the same fairyland you do, EJ. I hope when I need the marketing, I have some kind of epiphany.

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  4. Hey, EJ--sometimes I think authors go overboard with marketing and it has the opposite effect. In my Facebook group, we've had a few who were constantly doing whatever they could to keep themselves at the top of the posts. It didn't make me want to buy their books. It was just annoying.

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  5. I love your fantasy world. :) It sounds so nice! Putting ourselves out there can be tricky for sure. Great post!
    ~Jess

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  6. I tend to be a quiet person and sometimes I just struggle with something to say. So I can relate. On the other hand, I don't think social media really works that great for marketing.

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  7. LOL! Know what you mean. I only market 3 days a week, but I seem to market very well for others, though. I figure if I put out more, people will know my books and stories are out there. ***shrugs*** Time is what we have.

    Hugs and chocolate,
    Shelly

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  8. I don't think that's a fairytale world. That sort of thing works, it just is a long term reality. It's not going to make you rich and famous right away. But if you keep plugging away adding books for years readers WILL find you and if they like your book they'll buy other books by you and they WILL tell their friends and it WILL have a cumulative effect. Just... over the long term. But yes, you can build a career that way as long as you're not shooting for overnight success.

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  9. Love the buttons, too funny! I haven't gotten to the marketing stage yet, guess I need to finish up my book so that I can have something to actually market.

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  10. I was recently published in a compilation. Scheduled a couple of local book signings. The book is on Amazon. It's like I couldn't care less. I have a novel to finish...

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  11. Hey, EJ,

    Not anywhere near worrying about the NETWORK thing yet, but I feel your pain. I think we all as writers want to exist like our previous heroes and have the publishers do ALL THE NETWORKING and we just rake in the royalties.

    Sadly, those day are gone and we must DO IT ALL. But getting our faces in the community is the first big step. That is my marketing strategy. FOR NOW anyway.

    ALL THE BEST.

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  12. Just as an update to this, I self-pubbed a book and decided to do absolutely no marketing. So far it's selling as well as my others. With this little experiment tucked under my belt, I don't think I'll ever do another book tour or solicit a book reviewer for a review. What a pain in the ass and I'm glad I'm done with that crap. :) So I say, no marketing is the way to go!

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  13. Oh, it's painful, isn't it?

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  14. Aw man, I am so pinning those! lol

    I love this IWSG, but I always miss it. *bows head at another epic fail*

    Now about this fairytale (it sounds familiar, only my world has two suns and when they meet, time stands still in my real world for a moment-- so I can bask in their warmth and enjoy just being alive). It's how hope works. Our little irrational belief that our seed will grow without us bleeding for it. It is what keeps us going. Because if we accepted the hard cold truth about how hard this will be, we'd miss those moments when the suns touch and the tree doesn't need us anymore.

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  15. Oh, man. I am HORRIBLE at marketing. I hate talking about my books and shouting it all over the place, so naturally marketing is really hard for me. I'm trying. We'll see if I can ever do any better... :)

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  16. EJ, you could shout from the rooftops about your books all day and we would love it... it's just not in you to come across annoying or arrogant, LOL. You're just too... cool for that! You've got this humble presence that's SO apparent, and you've got the personality that everyone loves--like everyone feels like your best friend. I think you could promote more! Though I believe Michael O's experiment above, so I bet you're doing everything just fine! I'm serious when I say how ridiculously talented you are. You remind me of Patricia Briggs who is one of my favorites. You're that good. And I love the buttons. Too funny.

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  17. Right there with you. The promo part of this job is really weird. Sometimes it's fun, and other times it's horrid!

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  18. It's true. The trouble is, we don't really want to be seen as business people, we want to be seen as artists.

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  19. Oh those little capsules on the bottom are magnificent. I just recently added myself as a Goodreads author and I can relate to everything you wrote. Have a great week E.J. You rock!

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  20. Yep...marketing is hard and I truly dread it...but it is a must. I'm right there with you. Good luck :)

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  21. "Finally added my own book on Goodreads" lol! I feel like that. I have no problem celebrating me, but I do feel like I'm constantly behind on social platforms. I do style blogging and I don't even have an Instagram profile...FAIL! I try to set aside time specifically for doing social marketing so that I don't waste time and actually have time to work. Must be nice for those companies who can afford to hire people specifically for social media.

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  22. Thanks for great post about marketing--my style. I needed to hear this today. :-)

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  23. Oh I LOVE these buttons. I want one of each. I especially love the FB one because I'm the world's worst at FB. Marketing is a nightmare.

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  24. This post really resonated because I feel like I live in that fairy tale world post of the time...and the unicorns keep stabbing me in the ass! I need to do more marketing research, and more importantly, use some of the information I collect. Often times the research can become the crutch, which I am so guilty of.

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  25. Oh, I HATE and have sucked at it most of the time, but every once in a while, I'll hit it right and reap the rewards. Really the best thing is to schmooze up to the Facebook book bloggers and get them to read, review, and post about your work. They are often better than getting a Kirkus or NYT review. They can make (or break) you.

    ~ Alex's #3 minion of the month, Nancy

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“Much unhappiness has come into the world because of bewilderment and things left unsaid.” ― Fyodor Dostoyevsky

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