Wherein We Launch the Epic - A Book Birth

As foretold many moons ago--well, yesterday really--today shall be a day of celebration! My dear blog friend, Alex J. Cavanaugh, is bringing the second installment of his thrilling sci-fi adventure series into the world today. 

The new book, CassaFire, promises to pick up where CassaStar left off. That means you'd better put the dogs to bed, lock the doors and uncork the merlot, cause we're in for a treat! 

To be fair, that's what I do every night to celebrate reading time or a new episode of Downton Abbey, but the CassaFire release certainly merits a continuance of festivities.

Also going on today is the Catch Fire Blog Party, celebrating the release of CassaFire. The goal is to help CassaFire “catch fire” on the best seller charts and achieve the success of the first book, CassaStar. There’s also a special package of prizes being given away at the author’s blog (copies of CassaFire, CassaStar, tote bag, mug, and bookmarks) as well as book giveaways during his two-week blog tour. See Alex’s site for details: http://alexjcavanaugh.blogspot.com/

Ubiquitous Reader (you): Great, but what's the story about? 

EJ: Glad you asked!

CassaFire

by Alex J. Cavanaugh

CassaStar was just the beginning…

The Vindicarn War is a distant memory and Byron’s days of piloting Cosbolt fighters are over. He has kept the promise he made to his fallen mentor and friend - to probe space on an exploration vessel. Shuttle work is dull, but it’s a free and solitary existence. The senior officer is content with his life aboard the Rennather.

The detection of alien ruins sends the exploration ship to the distant planet of Tgren. If their scientists can decipher the language, they can unlock the secrets of this device. Is it a key to the Tgren’s civilization or a weapon of unimaginable power? Tensions mount as their new allies are suspicious of the Cassan’s technology and strange mental abilities. 

To complicate matters, the Tgrens are showing signs of mental powers themselves; the strongest of which belongs to a pilot named Athee, a woman whose skills rival Byron’s unique abilities. Forced to train her mind and further develop her flying aptitude, he finds his patience strained. Add a reluctant friendship with a young scientist, and he feels invaded on every level. All Byron wanted was his privacy…

What others are saying: 

CassaFire is the sequel to Cavanaugh’s first book, CassaStar, an Amazon Top Ten Best Seller:

“…calls to mind the youthful focus of Robert Heinlein’s early military sf, as well as the excitement of space opera epitomized by the many Star Wars novels. Fast-paced military action and a youthful protagonist make this a good choice for both young adult and adult fans of space wars.” - Library Journal

Ubiquitous Reader (you): Where can I snag my own copy, just incase I don't win one through the awesome Catch Fire blog contests?

EJ: You ask all the clever questions, don't you? Spank my bottom! (trying out new catchphrases, sorry) You can check the links below!

You can visit the author’s site at http://alexjcavanaugh.blogspot.com/

Barnes and Noble - http://www.barnesandnoble.com/w/cassafire-alex-j-cavanaugh/1034742568

Amazon - http://www.amazon.com/CassaFire-Alex-J-Cavanaugh/dp/0982713940/ref=sr_1_1?s=books&ie=UTF8&qid=1329417150&sr=1-1

Amazon Kindle - http://www.amazon.com/CassaFire-ebook/dp/B007A2TSNG/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1329663355&sr=1-1

Also available in tree!

CassaFire by Alex J. Cavanaugh
Science fiction - space opera/adventure
Print ISBN 978-0-9827139-4-5, $15.95, 6x9 Trade paperback
EBook ISBN 978-0-9827139-6-9, $4.99, available in all formats

Check my post from yesterday for a look at the awesome CassaFire trailer.  Best of luck to Alex this week, no one is more deserving of great success. I sincerely hope you'll join me in helping his book get off to a great start! 

~EJW~

Book Media Reviews & Other Fantastical Fun

Hey gang! I trust your weekends were better than Ryan Seacrest's. (Oscar joke! Don't worry, there aren't any more ... ) Also hope you're well-rested, cause we're going to be running like a squirrel in a cage (that's Texas speak for busy) here on the Open Vein this week.

To kick us off I've decided to revisit an old blog feature that was a lot of fun. Second, we're going to celebrate the book launch of a very special blog-friend. Finally, we'll end the week by tackling some hard questions when I scrutinize authors using social media as an advertising platform. (Yes, I see the irony, and that's the point.)

Hope you'll join me for any and all of it!

Today is the beginning of one of my (and I'm certain many of yours)  favorite author bloggers, Alex J. Cavanaugh, launch week for his newest work CassaFire. Alex is an ultra-dedicated and entertaining blogger, so it's not surprising his books garner similar praise. CassaFire promises sci-fi action and adventure of the highest order and I'm certain it won't let us down.

I'll give you the full skinny tomorrow, but I wanted to bring it to your attention today as it is the launch of the official CATCH FIRE! blog tour. Alex is giving away some really sweet goodies on his blog (including copies of the book, the first book in the series--CassaStar--totebag, mug and more) and I didn't want you to miss an opportunity. AS IF THAT WEREN'T ENOUGH, Alex runs one of THE best blogs out there, so you'll be a winner of outstanding company if nothing else.

Entering is simple: just hop over to his blog and leave a comment for a chance to win. (click CATCH FIRE! above to go to his site and sign up) Again, more CassaFire goodness to come tomorrow...

THE RETURN OF TRAILER TALK--
SORT OF

Way back when I reviewed book trailers on this blog. I called it Trailer Talk, and I had a lot of fun doing it. Not sure why I quit ... 

Anyway, I'm going to start doing them again, but with a few changes. The biggest being that I'm actually going to open it up to all kinds of book-related media. Why? Because times are a changing and, thanks to the myriad of tech-type-devices you can use to read on, people are interacting with books in all kinds of fun ways.

Video, music, maps and pretty much anything under the sun can be used as promotional tools or accessories to the reading experience. So, as authors and readers, I think it's worth examining them all.

Consider this an open call: if you have a trailer, etc. you'd like me to review, shoot me the link. PROVISOS: I don't guarantee a review; I don't take money, cookies, etc. for reviews; I will review it as I see it, so I can't promise I'll say something nice--though I usually do.

On that note, these reviews are intended to reflect the effectiveness of the media as promotional tools or accessories to the books/stories they represent. THEY ARE NOT MY REVIEWS OF THE WORTH OR QUALITY OF THE STORIES THEMSELVES. So if I happen to review the trailer for your book and don't love it, please don't consider it to be a slam of your book or you personally. I'm very aware that some authors make their own media/trailers, and some have absolutely nothing to do with it.

To get us started, I've (of course) selected the trailer for CassaFire

CassaFire by Alex J. Cavanaugh
Category: Book Trailer


What the book is about (via Amazon product description): 

"The Vindicarn War is a distant memory and Byron’s days of piloting Cosbolt fighters are over. He has kept the promise he made to his fallen mentor and friend - to probe space on an exploration vessel. Shuttle work is dull, but it’s a free and solitary existence. The senior officer is content with his life aboard the Rennather.

The detection of alien ruins sends the exploration ship to the distant planet of Tgren. If their scientists can decipher the language, they can unlock the secrets of this device. Is it a key to the Tgren’s civilization or a weapon of unimaginable power? Tensions mount as their new allies are suspicious of the Cassan’s technology and strange mental abilities. 

To complicate matters, the Tgrens are showing signs of mental powers themselves; the strongest of which belongs to a pilot named Athee, a woman whose skills rival Byron’s unique abilities. Forced to train her mind and further develop her flying aptitude, he finds his patience strained. Add a reluctant friendship with a young scientist, and he feels invaded on every level. All Byron wanted was his privacy…"

What I Liked: 

The music! Very punchy and futeristic. Really sets the tone for the entire trailer. The computer animations are awesome-to-stunning, particularly the panning camera that focuses on Byron near the beginning and the finale that takes us from spaceship to book cover. Also really loved how the narration didn't run the entire time. Too many trailers try to tell us everything when the medium is built around the visual. Good authors are masters at showing and not telling, yet it doesn't always get applied to the media. 

What I didn't: 

I like the concept of the flaming CassaFire logo in the beginning, but I wanted it to have more of an impact. The flames were small, and the logo faded probably a little too quickly for my taste. Just a touch more punch would do ... Maybe a big sound effect or drum thump when the title hits and then have it scorch off the screen or something? I've always felt that the one thing a trailer should accomplish is burning the name of the book into the viewer's mind.  

Similarly, I loved the transition scene from narration to action, especially the pause and, "all I wanted was my privacy". Very powerful. However, I didn't feel the words matched the intensity of what we were seeing/hearing on the video. Instead of "all I wanted was my privacy" I expected something like, "all I wanted was to escape my past" or "all I wanted was to find the man who'd haunted me" or something equally cryptic. A minor thing, but it pulled me out of the trailer for a moment to think, "dude, take a nap if you want some alone time; you've got a frigging universe to explore and an alien babe to talk to!" 

Did it worK?

Absolutely. A lot of the digitally animated trailers I've seen are bland and lifeless. Not this one. The environments were lush and beautiful, and the dogfighting ships were exciting. The CassaFire trailer is more akin to watching cutscenes from an excellent video game. I even liked the character models, which is usually the killer. (i.e. making human characters not come off as creepy, puppet-corpse-people with slightly moving lips) I think this is a reference quality trailer for sure. Meaning, if you're looking to make one of your own, watch it and learn. Great job!

What say you? Did you enjoy the trailer? Do you even like book trailers at all? (Some people hate them. That's cool too.)

~EJW~

Blog Science: Why People Quit on Blogs, RESULTS

Howdy Gang! Hope you all navigated the week of made up holidays without issue. Yes, I love loving people as much as anyone (check out my posts from last week if you don't believe me), but that doesn't change the fact that Valentine's Day is a fabricated money muncher foisted upon us by retailers the world over. Hey, I buy the chocolate, cards and flowers too--not judging anyone here. Just calling a sheep a sheep.

"Wanna hear a joke?" credit

A U.S. specific phenomenon is President's Day. Which, unless my memory fails, never used to be a big deal unless you were an employee of the United States government, a political prisoner or a kid in school. Now the holiday, originally concocted in the 1960s, has apparently gone mainstream Seems these days everyone is off work and/or having a sale of some kind.


While it wasn't originally intended to replace the respective birthday celebrations of two of our nation's finest men (Washington and Lincoln) that happen to be a week apart in February, it has taken on that significance for many. A day of great patriotism, as it were. I still think it's just an excuse to sell mattresses, cars and other big ticket items that beg for our hard-earned tax rebates. Whatever the case, I enjoyed having a rare breakfast meal with my wife on Monday nonetheless.


The grindstone returned Tuesday for many, and we've all got sore noses to show for it. Right? Right! (Just nod and agree even if you're still being a sloth. We'll never know...) As such, I thought it time to get back to the business of why people hate quit following our blogs.


If you'll recall, a couple of weeks back I had a two-part post on the subject (here and here) complete with fancy-schmancy survey. The votes are in, and frankly I'm a little surprised by the results.


There were 14 options to choose from (listed below) with an 'Other' category that allowed write-ins. You could vote for more than one category and as many times as you'd like, so this sucker is far from scientific. However, I tend to believe the votes are mostly genuine as 1) Why would anyone care enough about this to slant the votes? and, 2) I got an e-mail each time someone updated the survey and almost all coincided with a unique individual posting a comment as well.


Conclusion? This is at least as valid as a Florida election. (Probably more so.)


The premise was simple: Figure out why people quit following blogs. The choices were as follows:


1. Overall content isn't useful
2. Overal content is offensive
3. Don't want to be professionally associated with the themes or message of the blog
4. The blogger doesn't follow me back, or reciprocate my activity on my own blog
5. The blog is boring
6. Too few posts
7. Too many posts
8. Specific post offended me
9. Frequent mistakes in grammar, information, etc.
10. Formatting stinks (blog isn't attractive or simply cumbersome to navigate)
11. Consistent technical difficulties (pages won't load, videos won't play, etc.)
12. The blogger doesn't interact with followers
13. All of the above
14. Other


Here's how the votes came in:

Observations

- Don't be offensive or boring


By far the most common grievances. Both of these are tricky, because of their highly subjective natures. Me, for example. I'm easily entertained (LOL CATS FTW!), so you're not likely to put me off in that way. I also have a broad (crude?) sense of humor and am generally easygoing, so you could probably only offend me by being mean or stupid or both--with regularity.


There was a variation on the 'offensive' line as there was a choice for jumping ship if a specific post ruffled your feathers. It got a good number of votes, but I'd suspect that post would have to be pretty over the top in most cases. Could be wrong ... I read a blog a few weeks back where the blogger admitted to dropping people from Twitter, etc. because the talked about drinking alcohol. From my POV that'd be the equivalent of dropping someone because they like Lebron James. I think they're both issues of dubious moral logic. Valid, yes, but dubious. 


- Momma said to choose your friends wisely. You listened.


This one is interesting. Tied for 3rd most checked, it seems many people are cautious when it comes to the blog company they keep. Not sure if I'm surprised, as I've said many a time on this blog that folks aren't lying when they say the blog, writing and publishing worlds are punchbowl-small. I've read many, many agents say they are aware of what bloggers are saying--or at least check before taking on clients. I know author-bloggers talk a ton amongst themselves, and news travels fast.


Personally? It's a little disappointing. So long as you aren't vulgar and/or threatening I think you should share your opinions and be able (as professionals) to agree to disagree. That doesn't seem to be the case. 


This is one reason I can't advocate book reviews (some of you do awesome ones, btw) if you're an author (aspiring or otherwise). Seems like a lose-lose proposition unless you genuinely love the book. And if you're only 'reviewing' books you love, they aren't reviews, they're recommendations. I digress.


- Surprises


More folks are put off by too many posts as opposed to too few. Who knew?


- Reciprocity is king


If you combine them, by far the thing that you'll get you bounced the most for is ignoring your followers. I consider Doesn't Follow Back and Blogger Doesn't Interact to be branches on the same tree. Both got a lot of votes. The lesson? Love your followers, and they shall love you. Shun them and they'll kick you to the curb.


- Touchy!


Whomever voted 'All' has probably already quit following me. 


- Bug free is the choice for me


Another area that, if combined, generated a lot of hits was issues in formatting, technical aspects and overall user interface. Guess the lesson here is to occasionally go to your blog as a user would (through the browser, not the blogger dashboard) and make sure it looks and behaves correctly. Also, do it right after a post goes up. Check your links, videos, etc. to make sure they're behaving. A little probably goes a long way here. 


- The 'other' write-ins, because they were good


If the blog is a veiled advertisement or the content is idiotic; my interests have changed (IT'S NOT YOU, IT'S ME!); posts are too long (GULP). 


So what do you think? Do you disagree with the majority? Anything we missed?


~EJW~

Music Love Week: Kickstart My Heart

Howdy all! Hope your Valentine's Day was spent with someone sweet. Or maybe that you were able to eat something naughty. (I got some heart-shaped Reece's!)  Or, better still, both. :)


However, I know this week hasn't been all sunshine and over-priced roses for everyone. No, sometimes love hurts. It's a special kind of agony, a pain that almost everyone has felt at some point in their lives. Yet, mysteriously, the loss or absence of love almost always leaves us feeling isolated. As if that giant hole in the middle of our soul can't be seen--or filled--by anyone. One of life's more torturous ironies, I think.


In that vein, I wanted to dedicate my last post of the Music Love Week to the folks who are going without. The people to whom the L word sounds more akin to an impending war drum of doom than the sweet nothings tossed from a lover's lips. An ode to the jaded, the angry and the resigned. Again, we've all been there. Most of us more than once.


Being a writer type, I'm always interested in how people articulate emotion. Expression is the meat of what we do. Do your characters get pissed when they're having love problems? Do they pine? Do they withdraw? Do they get reckless? Do they over-think? Go all stalker-crazy? Hopefully any and all of those things, because that's how real people deal with it.


Thing is, writers often get it wrong. Our characters all too frequently fall into the depression/hopeless side of things when love doesn't go their way. Sure, that's a typical way of dealing with it, but sometimes people lash out too.


I've found that musicians are particularly crafty when it comes to expressing love and the angst it can cause. None more so than rock musicians. You wouldn't think so, because the genre isn't always the most subtle and nuanced. But that's why I think they're specifically gifted at it. 


Love isn't always very subtle, particularly in the moments when it's causing problems. It can scream. It can bite. It can twist us up in knots that take years to be undone.


As such, here are some of my all-time favorite rock songs dedicated to the destructive power of love. Give 'em a listen and see if you can't find a better way for your characters (or you) to express the hardship. And to those who might be experiencing real love strife, I'll leave you simply with this:


ROCK ON









What are your favorite love tunes (angry or no)?


~EJW~

Music Love Week: An Enduring Love Is The Greatest

We all have our definition of love. An idea as to how it SHOULD play out. That definition answers questions about love. What it says. What it means. What it does. It is formed by what we've experienced, what we've seen modeled and what our perceptions are.

Being visual creatures, often a picture forms in our heads to go along with the idea. A sort of rough sketch of love. Perhaps a timid, first sweaty kiss underneath the bleachers. Maybe a person proudly holding your infant child. Two aged people, assured smiles on their faces as they walk hand-in-hand in a forest or down a deserted beach.

Today, I'm going to share my concept of love and, as part of the Music Love week, a couple of songs I think capture that idea perfectly.





I come from a family of hard committers (?). My parents have been married for 47 years. My father's parents were married until they died. My mother's parents were married until they died--with a proviso: my biological grandmother succumbed to cancer at a young age, granddad did eventually remarry, and he stayed married to that woman until his death. So he basically married for life, twice.


I have three aunts and uncles on my dad's side. All have grandchildren (some have great) and all are still married to their first spouses. I have five aunts and uncles on my mother's side. All are still married to their original spouses and have grandchildren (some greats as well).


This isn't to say my family is somehow impervious to marital strife, or that we've somehow hit the relationship lottery. My sister has divorced, cousins have as well. Heck, I have a nephew who has married, had two children and divorced--and he's not even 25! No, it rains on our side of town just as much as yours.


You could certainly make an argument that the older family members still being married is more a sign of changing times than a reflection of couple mastery. No question that, as a society, marriage means something much different then it did 50 years ago. Then, you got married to stay that way. If you didn't, you risked being labeled, or worse, socially outcasted. Nowadays, as is popularly quoted, if you're married you're just as likely to be not-married again as you are to stay that way.


That being said, I think it's safe to say that I have a pattern to follow. That pattern goes something like: Love is commitment, commitment is love, love is commitment...






My parents argue. They've had rough patches. You stay with someone long enough, you're bound to. In fact, I have a theory that every relationship will come to a cliff moment, and it goes like this: There's a fire burning behind you, no way out. Jump or fight it. You walk to that cliff and you say, "I can jump, start over with a new life. Or, I can turn around and face this down with the person standing beside me."


Circumstances will dictate your decision, but you will have to make a choice at some point. For some, that fire will just burn too hot, too out of control. You'll be forced to jump. Sometimes it's not evan a fire of your making, so you wouldn't know how to put it out if you wanted. Others will risk getting burned up.


I'm saying my folks have decided to face the flames, gotten scorched, yet somehow kept it all under control. For 47 years. I like that idea! The idea that, as a couple, we're always fighting a fire. You have to keep it in check. Why? Because staying with someone is work. It's an active process, not passive. It doesn't just happen.


My wife and I have a policy. We talk openly about the possibility of divorce. I know, maybe it's bad ju ju, at least many of our friends seem to think so. They treat divorce like it's a crazed, wild animal that should be locked away and never discussed lest it be allowed to devour us all. I think that's bunk.


Like most wild animals, divorce is only dangerous to the extent you're ignorant of it. Stay vigilant, recognize it has its space and respect it, and you'll be fine. Get crazy, try to pet it or just forget it's there, and you might get bitten. That's our philosophy. So we talk. Lots.


So what is love? To me, it's those old folks walking on a beach. Every wrinkle and spot on their skin is a mark of defiance. An indication that they've endured. Together. 


Old fashioned? Maybe, or maybe true love does exist, but you only know it at the end. Not at the beginning. Not at the middle. Not when all the dust of kids, careers and life is swirling around you. Only when that dust settles, when you've endured, do you see it clearly for the first time.




Happy Valentine's Day!


~EJW~